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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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White wine packaging
January 25, 2021

Wine Packaging Design Ideas and Trends To Watch
The wine industry in the U.S. is alive and well. Total revenue for wine sales are estimated to hit the $50 billion mark for 2020. Although that’s a big number, the wine industry is a competitive one, with wine labels from around the globe clamoring for a dominant position in the largest wine market in…
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Examples of sustainable food packaging
December 14, 2020

Ultimate Guide to Sustainable Packaging (+Examples)
With so much focus on product packaging finding its way into the world’s oceans and piling up in our landfills, sustainable packaging is at the forefront of consumer consciousness. It’s difficult to imagine what life on earth will look like in two to three hundred years. Although it’s hard to predict what the future holds,…
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November 11, 2020

Ultimate Guide to Creating Your Own Product Label
Getting to the point where you’re ready to create your product’s label is an exciting place to be. It’s also a very important stage in the process of launching a product. After all, a product’s label is one of the most valuable pieces of marketing collateral you have. It’s the first thing a consumer sees…
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Stack of custom stickers
October 22, 2020

Stickers Vs. Labels: What’s the Difference?
If you are looking for a creative way to label your product or promote your brand, you’ve probably found yourself searching for custom labels or stickers–or both. By now you might be wondering, what’s the difference? Essentially, labels and stickers are the same thing. The printing process is identical and labels and stickers function exactly…
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A variety of skin care products packaged in a box
October 19, 2020

The Ultimate Guide to Skincare Packaging
Creating your own skincare brand is an exciting venture. You can prioritize what matters to you in skincare products and develop a meaningful brand identity that reflects your values. As you begin planning your brand’s portfolio of products, one of the most important decisions you’ll make is what type and style of skincare packaging and…
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Collection of glass bottles and jars
September 16, 2020

5 Best Types of Labels for Glass Bottles and Jars
The best label material choice largely depends on the environment your product will encounter. For bottles and jars that may experience moisture, heat, or refrigeration, it’s especially important to choose the right label material. This post examines some of the most important factors to consider when selecting a label for glass bottles and jars. Environmental…
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Designing product packaging
August 26, 2020

Beginner’s Guide to Packaging & Labeling
Your product’s packaging and labeling is the first impression a customer experiences as they browse an aisle in the grocery store or click through product listings in an online store. With no second chances, there’s a lot riding on how your product is presented. In fact, according to a study published by the Paper and…
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Eco-friendly food packaging
July 15, 2020

Eco-Friendly Packaging Design Ideas
Packaging waste is a big problem in the U.S. According to recent EPA statistics, it’s an 80.1 million-ton-per-year problem. That’s how much packaging waste made it into landfills in this country in 2017, the most recent year with published data available. In fact, packaging waste accounted for nearly a third of all solid waste dumped…
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