A product is only as good as the package it comes in. That’s why consumer psychology plays such an influential role in product design. The packaging is the first thing customers see and feel. While there are many types of product packaging materials to choose from, one eco-friendly and durable option is kraft paper. You…
Product packaging is one of the most important yet least talked about aspects of the supply chain. While many consumers understand the importance of manufacturing, shipping, and retail, package design is fundamental in attracting and influencing consumer behavior. Not to mention it’s practical, functional, and creative. Product packaging takes many forms too. It can result…
When designing product packaging, most companies opt for custom labels as the singular source for displaying product and company information. However, many companies go a step further by investing in a custom carton for their product. As a business owner or product designer, you may wonder whether a custom carton is the right choice for…
The right product packaging can make or break a product once it hits store shelves or online retailers. These designs can be simple, complex, bold, etc. No matter what, there are many benefits of using custom product labels you’ll want to know. Product packaging is essential to maintain your reputation as an e-commerce business. Save…
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
Vitamin and supplement packaging plays a vital role in a company’s ability to sell its products to consumers. How a product is packaged can determine how likely it is to end up in someone’s physical or digital shopping cart. In this post, we’ll cover what you need to know about supplement and vitamin packaging. We’ll…
When it comes to product packaging, we often use the terms box and carton interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed folding cartons. In this post, we’ll share our knowledge…
As artisan soaps have grown in popularity, soap packaging has evolved to match unique, high-end soap products. With so many great soap packaging ideas to choose from, it can be a little overwhelming for business owners to sift through all of the options to find the best fit for their soaps. In this post, we’ll…
Though it’s often underemphasized, packaging for coffee is very important. Without it, delicate beans quickly lose their flavor notes and deep, roasted blends lose the richness and depth of flavor they’re known for. Even the highest quality coffee beans won’t stay that way for long without the right coffee packaging. In this post, we’ll cover…
Product packaging is often your first chance to make a positive impression on consumers. Whether your products are sitting on a physical shelf in a brick-and-mortar store or a digital one in an online shop, appearance can make or break a sale. Digital printing for product packaging allows you to take full advantage of this…