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Custom Label & Packaging Insights

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Fanned out book of color swatches.
September 24, 2019

How to Effectively Use Color in Your Label Design
When building your brand and designing your packaging, it’s imperative to get some Color Psychology knowledge under your belt. A study shows that consumers decide whether or not to buy a product in 90 seconds, and 62-90% of that assessment is based on color alone. It’s clear that the colors used in marketing influence perceptions,…
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Intricately designed metallic label for Birds Fly South Ale Project
February 21, 2018

How to Create a Metallic Label
People love shiny things! Whether it’s a polished silver dollar or a glimmering diamond jewel, shiny things stop us in our tracks and lure us in for a closer look. Something inside of us wants to hold that object in our hands, tilt it into the light, and watch the reflection ripple across the surface.…
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